SCORE ANNOUNCES MAJOR NETWORK TV PACKAGE
LOS ANGELES—Aura360 and SCORE International, the World’s foremost desert racing sanctioning body, announced jointly today the upcoming broadcast program for the 39th Tecate SCORE Baja 1000 and 38th Tecate SCORE Baja 500. For the third consecutive year, NBC will broadcast a one-hour special of the Tecate SCORE Baja 1000. This year, NBC plans to expand its coverage to include another one-hour program focusing on the Tecate SCORE Baja 500. Both programs are scheduled to air in December 2006.
In addition to coverage on a major national network, the 2006 Tecate SCORE Baja 1000 and the 2006 Tecate SCORE Baja 500 will also be telecast worldwide on ESPN International and be shot in high-definition for distribution on an HD cable network.
“This is absolutely incredible, even phenomenal news for SCORE and we sincerely thank Aura360 for all of their efforts in securing these agreements,” said Sal Fish, SCORE President/CEO. “These TV deals are unprecedented in our sport and will project SCORE desert racing to an even higher level of recognition than ever before in our 32-plus-year history. We are extremely happy for our racers and sponsors to be able to receive this type of added exposure and for our fans around the world to be able to get a closer look at SCORE desert racing. And, on top of all these significant benefits, we are extremely excited about the prospects of all the new fans these telecasts will help develop for SCORE.”
In addition to the premiere broadcast of the Tecate SCORE Baja 500 on NBC, the SCORE desert racing series will continue to reach out to mainstream audiences through the new agreement with ESPN International. The programs featuring the Tecate SCORE Baja 1000 and the Tecate SCORE Baja 500 will be distributed throughout the world through ESPN International’s networks in Latin America, the Caribbean Islands, Australia, New Zealand, Pacific Islands, Africa, Middle East, and Israel, reaching a total of 22 million households.
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